Will Citi/MasterCard beat AT&T/Visa to market with a US NFC sticker rollout?… Regardless of who is first out of the gate, I think it will be a win/win for both institutions as significant marketing money is necessary to get this moving. Citi has the upper hand w/ numerous NFC pilots, established card marketing and 55M card accounts. MasterCard will likely leverage the Blaze Mobile application. Continue reading →